Certified Marketing Manager Coaching

Why rent your marketing when you can own it?

Running a business is hard. Marketing a business is even harder. There's always the latest and greatest tactics to conquer, a new platform to master, or budding trends to hop on quickly.

As a business owner, your plate is always full. It's impossible to tackle everything on your own, and it's necessary to delegate what you can. Most of the time marketing is one of those things that gets delegated. But too often, delegation becomes abdication—and this is the problem.

When you give up complete ownership of your marketing and hire other people to do the work, you limit your growth and your bottom line results.

You aren’t building yourself an internal, long-term asset—you’re just renting one.

Let us train and activate your team with our Certified Marketing Manager Program -

so you can grow faster.



Introducing the Certified Marketing Manager Program

You can have the best of both worlds


You can really win when you marry an internal marketing hire with your marketing consultant. Here's a picture of what that looks like:

1. Hire a marketing consultant to build and run your high-level strategy

The consultant creates the plan, runs the operations of the plan, completes the analysis of results, and keeps your team on track as you're working towards your big goals.

2. AND . . . level-up your in-house marketer.

This person will know the intricacies of the business and can be directed and trained by an outside resource—like a Duct Tape Marketing Consultant—to execute on this plan and craft messages that align with your strategy. 

By hiring internally, you build a long-term asset for your business who already has a marketing strategy mapped out for them to follow by your marketing consultant. 

But that still brings us back to one of the biggest blockers for small business owners—how do you find, hire, train, and manage the right internal marketing person? Well, we built the Certified Marketing Manager program to solve this exact problem for you.

We'll train your in-house marketer for you

One of the major reasons small business owners don't hire internal marketers is because they don’t know how to train the right person, how to get someone up to speed successfully, or what they should even be working on and when.

With the Certified Marketing Manager Program, we take that burden right out of your hands. We train and level up of your in-house marketer for you. We will give you the confidence that what needs to be done is getting done. Let us train your people while you grow your business.

Introducing the Certified Marketing Manager Program

The Certified Marketing Manager Program is not a course. We've taken the very marketing system that has now been installed in thousands of small businesses and turned it into a hybrid coaching and training program designed to help any business accomplish two very important things:

  • Build a custom marketing action plan
  • Train and develop their internal marketing team

The program comes with an experienced consultant armed with a proven marketing system and a personalized training program based on your business for your marketing team (even if that’s just one person). We will teach your team how to build, run and implement a custom marketing system tuned to evolve as you grow. 

The Certified Marketing Manager Program allows you to take charge of your marketing while building a long-term asset that grows with you—one that you own instead of rent.

In this program, our consultant will be your strategic advisor while they help you develop the marketing skills and knowledge of your team.

Here's What the Program Includes

  • A one-on-one coaching relationship with a small business expert
  • Complete training and development for your marketing team
  • Access to a full online training portal for your team
  • A proven marketing system that evolves as you grow 
  • Tools, templates, and resources to help your team confidently build and execute a marketing action plan
  • The development of an internal asset who is a Duct Tape Marketing Certified Marketing Manager
  • No more marketing guesswork or wondering what your marketing team should do

Your Team Will Have Full Access to a Training Portal

Marketing Coaching Lesson

Use and leverage our proven tools,
templates, and resources


With the Certified Marketing Manager Program, your team will get access to tons of tools, templates, and worksheets that will help your team confidently build and execute upon your marketing action plan.

Small business website review checklist
ideal buyer persona worksheet

Who the Certified Marketing Manager Program perfect for:

  • Organizations who want to hire a marketing manager
  • Organizations who want to level up their current marketing manager
  • Organizations who are committed to personal development for their team 
  • Any business owners who want more clarity and control over their marketing 
  • Marketing Coach

    Want to learn of how this program can work for you? 

    Schedule a free coaching session today. We'll show you exactly how this program can help you build, implement, and evolve a new marketing system that will drive growth for your business.